Aragon Energy Communities
Feel part of the change!
The OTC “Aragón Energía Propia” is an initiative of the Government of Aragón with offices in Zaragoza, Huesca and Teruel. Its mission is to accompany citizens, companies and local entities in the initial stages of setting up energy communities, offering technical and legal advice to ensure the success of the projects. In addition, they organize information days throughout Aragon to promote the concept of energy community and its benefits.
The OTC required a comprehensive visual campaign to launch its office and promote the informative days planned in the different regions of Aragon. The main objective is to disseminate the concept of energy community, highlighting its advantages and positioning the OTC as the point of reference for technical and legal advice in the creation of these communities.
At Socio.Studio®, we created the entire visual and communicative identity of the campaign. We used block games and illustrations that recreate rural environments, emphasizing the idea of community and collaboration. Using these playful and didactic elements, we conveyed OTC’s message in an approachable and informative way.
Along with the campaign concept and design, we created the entire communication strategy and copy, including the campaign claim: “Feel part of the change!”.
We applied the design and extended the campaign strategy consistently across the various campaign elements, including rollups, digital banners, corporate presentations, OPIs and billboards. In addition, we produced a TV spot, and developed merchandising pieces such as pens, notebooks and bags, along with an information leaflet for distribution at the conference.
You can learn more about the OTC at this link.
