Aragon foods Gala
Rewarding the quality of companies and institutions in the Aragonese agri-food sector.
The Aragon Food Awards 2019 Gala was held on February 20 at the Palacio de Congresos in Zaragoza, bringing together more than 500 representatives of the agri-food sector. In this edition, the work of key figures in the sector was recognized, awarding prizes in categories such as food craftsmanship, research and dissemination. The event highlighted the excellence of the region’s products, consolidating its role in promoting Aragon’s identity.
In this project, we were in charge of developing the integral graphics that brought the event to life. We designed visual elements that dressed the gala, such as brochures, signage, tarpaulins, lecterns and a photocall, taking care of every detail to reinforce the visual identity. We also created a welcome video that marked the beginning of the gala, setting the mood for the attendees in a celebration of the nobility and quality of Aragonese food.
The result was a graphic inspired by the “Share the secret” campaign, which we had previously developed for Aragón Alimentos. It captured the essence of the event’s values, highlighting the authenticity, tradition and proximity that characterize the local agri-food sector. This visual coherence allowed us to convey a clear and emotive message, offering attendees an immersive and memorable experience that reflected the importance of the event in the regional landscape.
