Celda by Mazmorra
A story told through the packaging of a signature vermouth
CELDA wasn’t just another project, but an opportunity to explore a powerful narrative through design. From the heart of the Mazmorra Restaurant, three signature vermouths were born: Spicy, Herbaceous, and Fruity. We shaped this story through the packaging design, seeking to ensure that each one reinforced the intensity and clear message of the brand.
The challenge was to develop packaging that explained the concept with a very clear universe of its own. We created a graphic system capable of conveying this without resorting to clichés. Every decision regarding materials, finishes, and composition had to contribute to that enclosed, direct, and raw atmosphere.
We designed the entire packaging: labels, bottles, caps, and boxes. We used techniques such as stamping and combinations of papers that evoke the cold, rough, or metallic surfaces of the inside of a cell. The labels are placed and numbered by hand, one by one, reinforcing the unique, artisanal nature of the product.
