Aragón European Digital Innovation Hub
Innovation ecosystem that improves the competitiveness of SMEs through cutting-edge technologies.
In 2017 the Technological Institute of Aragon (ITAINNOVA), together with the Aragonese Development Institute (IAF) and the University of Zaragoza (UNIZAR) created the Aragon EDIH Initiative (European Digital Innovation Hub).
Its objective is to boost digitalization in Aragonese companies and organizations, facilitating access to cutting-edge technologies and creating collaborative networks, as well as new value chains for the new digital markets.
The project was born from the need to create a promotional video that seeks to attract the attention of Aragonese SMEs and explain what this tool consists of, helping companies to digitize and improve their competitiveness, all in a dynamic and attractive way.
To do this, we developed a visual style of modern and technological character, based on the use of very marked geometries and contrasts between straight lines with wide curves. For the color palette we used the Aragón EDIH logo, using yellow as the contrasting tone. The black outline helps to emphasize the geometry of the elements, preserving the line width regardless of the scale of the elements.
