Heartbeats of Evidence
Encouraging critical thinking about healthy eating habits.
Beats of Evidence is a scientific awareness project organized by the Agri-Food Institute of Aragon (IA2), coordinated by the Phyto-Pharm Group (San Jorge University – University of Zaragoza) with the collaboration of San Jorge University and the Spanish Foundation for Science and Technology (FECYT) – Ministry of Science and Innovation.
The central purpose of this initiative is to promote critical thinking in the field of food and, at the same time, to encourage the adoption of healthy eating practices.
Esciencia contacted us with the idea of creating an attractive image that would help young people understand the importance of having a good relationship with food and living a healthy lifestyle. To do this we created a visual identity, accompanied by a world of food full of color and movement that bring dynamism and life to each piece created.
