A year ago, Aldelís launched the campaign for its Stuffed Breaded Products range.

It feels like only yesterday, but a whole year has already passed since we at Socio.studio holed up in the kitchen to bring the Aldelis Stuffed Breaded Products campaign to life.

Today we’re looking back to celebrate the first anniversary of a campaign where we took on the challenge of designing, conceptualising and animating a visual universe that not only had to be visually appealing, but also whet the appetite at first glance.

The Challenge: Giving it personality

Aldelis was looking to relaunch its range of stuffed breaded products with a fresh approach. Our mission was to create an animated campaign that communicated two fundamental pillars: the quality of the product, and a sense of warmth and familiarity. From the first storyboard sketches to the final render, every frame was carefully designed so that the ingredients not only looked delicious, but also had a sense of rhythm.

From idea to motion.

If there’s one thing we’re passionate about at Socio.studio, it’s motion, which is why we developed dynamic animated pieces. We wanted the viewer to almost be able to smell the dish through the screen.

A year on… We’re still left with a great taste in our mouths!

Twelve months after the launch, we couldn’t be prouder of the feedback we’ve received and the great teamwork with Aldelis. This campaign proved that when design and animation come together with a great product, the result is spot on.

We’d like to thank the whole Aldelis team for trusting our creative vision and letting us ‘cook up’ this project our way.

If you’re craving some great design, pop over to our website. Here’s to lots more projects as tasty as this one!