Campaign archivos - Socio.Studio®

The new awareness campaign by “Suspiros de evidencia”

Once again, Esciencia has turned to Socio.Studio® to design the visuals for its new public awareness campaign . In this case, we are talking about suspiros de evidencia, a science outreach project organised by the Agri-Food Institute of Aragon, coordinated by the Phyto-Pharm Group (USJ – Unizar) in collaboration with the Spanish Foundation for Science and Technology (FECYT) – Ministry of Science, Innovation and Universities..

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The aim of this awareness campaign is to encourage critical thinking in the field of respiratory disease prevention.

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For this project, we created the campaign visuals, building on the previous work we did for “latidos de evidencia”, but adapting them to the theme of respiratory health and giving them a fresh visual look. We used colourful, approachable illustrations throughout to encourage young people to learn about science, health and nutrition in a friendly way.

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We’ve won the Anuaria de Oro award!

Here at Socio Studio®, we believe in processes that defy absolute control. That’s why, when the Blanc! Festival trusted us with the creation of the opening titles for its 17th edition, we knew we had to go a step beyond conventional design. Today, that experimental journey has paid off: we have been awarded the 2025 Anuaria de Oro Prize.

These awards, organised by Veredictas Excellence Standards, are one of the leading benchmarks in graphic design in Spain, and to have this project recognised with the top prize in the Motion Graphics category is, for us, a validation of our approach to digital design.

A project born from code and ‘error’

The starting point was the visual identity created by Coding Systems under the concept ‘Unfinished by Design’. Our mission was to bring life and movement to an open and collaborative graphic proposal.

How did we do it?

Sound Synchronisation: We designed grey-scale animations that responded to the melody, percussion and bass of the track
The power of the script: We used a script developed in Processing to post-process thousands of frames, transforming the grey values into patterns of white, black and green.
Digital craftsmanship: The result was not automatic. It was a laborious process of assembling layer by layer in After Effects, seeking the perfect texture and embracing error and visual exploration.

Diseño con alma experimental

Seeing our work showcased at the Blanc! Festival (Vilanova i la Geltrú), sharing the stage with figures such as Stefan Sagmeister, was a reward itself. But receiving this Golden Anuaria reinforces our commitment to Socio Studio’s Lab: that space where we allow ourselves to experiment with more experimental design to achieve unique visual solutions.

We would like to thank the organisers of the Blanc! Festival for the total creative freedom they gave us, and Veredictas for this recognition, which we share with our entire team and collaborators.

Design is never finished, but milestones like this motivate us to keep exploring the unfinished.

View the full project here.

Interactive animations with Rive.app

In today’s digital environment, design is no longer static. Brands live on screens, interfaces and experiences that require more than just good visual composition. They need movement, interaction and responsiveness. That’s why at Socio.Studio we treat animation as a natural extension of design, not as a decorative addition.
One of the key tools we often use is Rive.app, a platform that allows us to create interactive, real-time animations designed to be integrated directly into websites and applications. Lightweight, scalable and optimised animations that react to user behaviour and reinforce the brand experience.

Designing movement from identity

The starting point is not the tool, but the brand identity. Movement also communicates: it defines rhythm, tone and character. That’s why animations must speak the same visual language as the rest of the graphic system.
This approach was key to the Hubbublabs project. After developing their corporate identity, we continued the project with web design and the creation of interactive animations that help explain their universe in a clear, dynamic and accessible way.

Rive as a bridge between design and development

Rive allows us to design animations that not only play, but interact. States, transitions, micro-interactions, and responses to user input are built from the design, facilitating seamless integration with web and app development.

Design, technology and experience

Interactive animations are not designed to attract attention on their own. They seek to accompany, guide and enhance the user experience. When used well, they reinforce brand identity and make a website or app more intuitive and human.
At Socio.Studio, we understand animation as part of a system: identity, website, interaction and technology working together. Projects such as Hubbublabs allow us to explore this balance and demonstrate that digital design can be functional, expressive and coherent at the same time.

Visual systems in collaboration with Twopoints

Some time ago, the University of Barcelona launched a process to update its visual communication in order to adapt to the growing importance of the digital environment in its day-to-day activities. With the aim of achieving a coherent, accessible and unified image, the university decided to rethink its graphic system to better connect with its internal and external audiences. That is how TwoPoints.Net was invited to lead the project, and Socio.Studio joined this collaboration to work together on the design of an adaptable and functional visual system.

A challenge: communicating consistently across all media

Prior to this project, the University of Barcelona’s graphic communication lacked a consistent visual style across print and digital formats. Each faculty or department developed its own materials, which led to visual confusion, inconsistent messaging and a lack of immediate recognition. The previous system, which focused mainly on physical media, did not work well on screens, making it difficult for the institution to maintain a professional and consistent presence on channels such as newsletters and social media.

The challenge was clear: to design a visual system that respected the institutional character of a leading public university, but which was also flexible, modern and easy to apply in its day-to-day communications.

A solution accessible to all

Together with TwoPoints.Net, we defined an approach that combines clarity, flexibility, and functionality. Dynamic visual templates were developed that allow information to be organised by category according to context and communication channel. This system not only facilitates consistency across materials, but is also adapted for use by any team member, without the need for advanced technical knowledge, thanks to its implementation in Adobe Express.

Furthermore, we didn’t stop at design: we trained more than 100 employees at the University of Barcelona so that they could get the most out of the new visual system and maintain consistency across every application.

More efficient and professional communication

The result is more agile and consistent visual communication, enabling the University of Barcelona to clearly convey who it is, what it does and how it relates to its students and teaching staff.
This project demonstrates how a well-designed visual system can transform the way an institution communicates, strengthening its brand presence across all media, from print to digital, and bringing strategic consistency to every message.

The importance of in-house projects

In a design studio, not everything stems from an external briefing. Some projects are not commissioned, nor do they respond to a client or commercial need. They arise from curiosity, exploration and a desire to experiment. Although they are often developed on the fringes of everyday life, they play a fundamental role in building a studio’s identity.
In-house projects are spaces of absolute freedom. Places where visual languages, processes, materials, or narratives can be tested without limitations. They allow for mistakes, exploration, and learning without pressure.

Identity that is constructed by doing

A studio’s identity is not defined solely by its commercial portfolio. It is built on decisions, interests and obsessions that are repeated over time. Our own projects act as visual manifestos, reflecting what matters to us, how we think and where we want to go as a studio.
In them, the tone, sensitivity and critical eye are more clearly perceived. They are an honest form of communication: they do not tell what we do for others, but what we would do if no one asked us to. And precisely because of this, they connect with people, brands and projects that share the same way of understanding design.

Experiment to evolve

In a context where trends are constantly changing and tools are rapidly evolving, personal projects serve as creative laboratories. They allow us to experiment with typography, motion, materials, and visual systems without fear of making mistakes. This continuous exploration is what keeps creativity alive.

When design speaks for itself

It is often these projects that spark conversations, generate unexpected collaborations, or attract clients who value design as a strategic and cultural tool.
At Socio.Studio, we believe in the value of designing from a place of curiosity and understanding our own projects as a way to continue learning, defining ourselves, and building in constant evolution.

Mujeres Rurales de Aragón network

The Equality Unit of the Department of Agriculture, Livestock and Food of the Government of Aragon launched the digital platform ‘Rural Women, Connected to Grow’, an initiative that is now available to all women who live and develop their personal and professional lives in rural Aragon. Its purpose is clear: to raise awareness, inform and accompany, offering digital tools, support resources and an active community.

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An accessible platform designed to connect

The website and Telegram channel linked to the campaign serve as meeting points where women can share experiences, access useful information, learn about available resources, and become part of a network that seeks the same things they do: to grow, learn, and have their own voice in the region.

Audiovisual design and emotional message

At Socio.Studio, we joined the project by developing the central animated piece, designed specifically to act as a gateway to the digital platform. We knew that this piece not only had to be visually appealing, but above all clear, relatable and emotional. It had to connect with women from diverse backgrounds, convey values such as community, growth and autonomy, and do so in a direct and human way.

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Designing for social impact: communicating to transform

This project reminds us why we should trust design as a tool for social impact. It is not just about communicating, but about connecting; about creating a visual language that makes visible what has often been silenced.

Today, the platform is up and running. It is now available to all rural women in Aragón who want to be part of this space for learning, support and community. And if anything inspires us deeply, it is the thought that, thanks to design, communication and creativity, initiatives like this can reach further, bring together more voices and open more doors.

The conferences that boost the future of energy communities in Aragon

The energetic transition towards a more efficient and sustainable model continues to advance in Aragon, and it does so with a clear commitment to proximity and awareness. During the last few weeks, different Aragonese locations are hosting informative workshops on energy communities, promoted by CEA, where doubts are solved, experiences are shared and bridges are built towards a more collaborative and efficient energetic future.

Some examples of this are the different activities that are taking place in different areas of Aragon, such as the informative breakfast in the Sobrarbe region, which took place on February 28 in Boltaña, or the informative meeting in the lower Aragon region, in Calanda, where neighbors, companies and administrations learned firsthand how an energy community can transform their territory, reducing costs and promoting sustainability.

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Design and communication to promote change

From Socio.Studio we have developed a communication campaign for the “OTC Aragón Energía Propia”, with the aim of launching its office and promoting these informative days. We designed a clear, approachable graphic identity, using block games and illustrations that recreate rural environments. In this way, we emphasize the idea of community and collaboration, making the audience feel part of this change thanks to the animation, design and creativity.

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In addition to the visual identity, we worked on the campaign’s communication, which included graphic materials adapted to different media, from an advertising spot to printed media, ensuring that the message reached as many people as possible.

Take your project to the next level

If you want to increase the visibility of your project and communicate your message effectively, Socio.Studio can help you. We transform ideas into campaigns, with a strategic design that connects with people and generates great results. let’s talk! 💬😊

Remembering the Aragón Alimentos Gala

This 2025 marks the sixth anniversary of the iconic Aragón Alimentos gala, an event that took place at the Zaragoza Congress Centre and brought together the leading figures of the Aragonese agri-food sector to celebrate the excellence and tradition of our land.

At Socio.Studio®, we proudly remember our participation in this project, in which we had the honour to design the visual identity and the graphic elements that gave life to the event. From the design of the signage and information brochures for the award winners, to the spectacular opening video. Every detail was carefully designed to communicate the values of authenticity, tradition and proximity that define Aragonese food.

The design of this gala was inspired by the “Share the secret” campaign and focused on the 7 award winners, integrating creativity and graphic design to offer an immersive experience that left an impression on the audience. Elements such as the photocall, canvases and lecterns not only complemented the event, but also stood out as key pieces to enhance the identity of Aragón Alimentos.

Six years later, we are still committed to graphic design and creativity in Zaragoza, creating projects that enhance brands and connect with the public. This anniversary invites us to reflect on how events can be unique platforms to highlight the value of our roots and promote local pride.

Do you want your event to be memorable? At Socio.Studio® we help you build unique experiences through design, animation and the development of strong corporate identities.

Let’s celebrate design, creativity and gastronomy together!

The importance of a good advertising campaign.

In an increasingly competitive market, standing out is not just an option, it is a necessity. Ventanas Serrano, a leading Aragonese company in energy efficiency solutions, trusted Socio.Studio® to create an advertising campaign on Zaragoza buses that not only promoted their products, but also connected with their audience in a memorable way. To do so, we used messages directly related to the lives and daily life of the people of Zaragoza as the main element of the campaign, accompanied by everyday illustrations that reinforce the campaign.

Why is it essential to invest in an advertising campaign? Because it is the perfect tool to communicate the values of a brand, capture the attention of new customers and strengthen the relationship with current ones. In this case, we developed an attractive graphic design and clear messages that highlighted the importance of energy savings and the high quality solutions of Serrano Windows.

The key was to combine creativity, illustration and a striking typography that reflected the brand’s corporate identity. We used vibrant colors, unique visual elements and messages that resonated with the audience to convey a clear and effective communication. This strategy, reinforced with dynamic animations, not only improved the company’s visibility, but also consolidated its positioning as a reference in the windows and enclosures sector in Zaragoza.

At Socio.Studio®, we know that a well-designed campaign is much more than aesthetics: it is a strategic tool to connect with your audience, transmit trust and build a solid identity. Graphic design, typography and animation are key allies to generate impact and differentiate yourself from the competition.

Ready to take the leap and communicate your message with a lot of creativity? Let’s talk and make your brand shine in all media! You can contact us by clicking on this link 🚀.