Rural Women of Aragon
Animated piece for the Equality Unit of the Department of Agriculture, Livestock and Food of the Government of Aragon, under the slogan ‘Linked to grow’.
The Equality Unit of the Department of Agriculture, Livestock, and Food of the Government of Aragon launched the campaign “Rural Women – Linked for growth” with a clear objective: to raise awareness, inform, and support women who live and work in rural areas, offering them digital tools, support resources, and an active network through its website and Telegram channel.
At Socio.Studio, we joined the project by developing a central animated piece that acts as a gateway to the digital channel. This piece had to be clear, relatable, and emotional, capable of connecting with a wide range of women and directly conveying the campaign’s values: community, growth, and autonomy. Based on this audiovisual piece, we also created all the graphics for the campaign, with consistent materials for online and offline dissemination.
We created characters, environments, and graphic elements that symbolically represent the diversity of the rural environment and the active role of women in it. The main animation was designed to be integrated into the website, social media, and presentations, while the rest of the graphic materials maintained a unified, clear, and accessible visual style. All of this was done with the aim of reinforcing the message and facilitating its dissemination across different channels.
