Sabores

Sabores stems from Chef Victor Reza’s vision to bring the best of Mediterranean cuisine to the alpine region of Tyrol. What started as a personalized in-house chef service has transformed into a restaurant with a strong and authentic culinary identity.

The challenge was to design a visual identity that not only reflected the richness of Spanish gastronomy and the strength of the Spain brand, but also incorporated the energy and freshness of Mediterranean cuisine, along with Caribbean influences.

To achieve this, we built a visual identity with a color palette inspired by the fresh and lively ingredients of the Mediterranean, accompanied by a logo that evokes the classic typography of old posters. We aimed to strike a balance between the traditional and the modern, creating an image that would connect with the cultural roots, avoiding stereotypes and maintaining the elegance appreciated by a clientele that seeks excellence.