Circe – Technology Center
Technology center focused on improving the business competitiveness through the generation of sustainable solutions.
The INCIT-EV project aims to demonstrate an innovative set of charging infrastructures, technologies and their associated business models, ready to improve the experience of electric vehicle (EV) users in five European cities, including the city of Zaragoza.
At CIRCE they had the need to produce a video that would help communicate not only the functionality of their induction charging technology, but also convey the advantages and convenience of their system for the end user.
For this purpose we designed a visual language that integrates with real image produced by the studio, thus emphasizing the integration of the charging infrastructure in the urban environment, but also giving the final video a look that conveys the idea of technology and ease of use.
