Elena Salcedo – Nutrition

Elena is pure passion and dedication to her work. As a dietitian-nutritionist, she specializes in creating healthy habits, child and perinatal nutrition, offering a personalized approach that adapts to the unique needs of each client. Her commitment goes beyond the professional; she seeks to accompany people on their way to a more balanced life, always with a close and accessible approach.

We faced the challenge of designing a personal brand that not only conveyed their expertise, but also their closeness, something fundamental to connect with their growing community. The goal was to stand out in a market saturated with brands, where trust and authenticity are key. In addition, in the digital world, where Elena actively shares her knowledge, we needed her image to reflect the dynamic and authentic spirit that characterizes her, making the audience and clients feel identified and accompanied at all times.

To achieve this, we developed a visual identity full of color, focused on typography and accompanied by illustrations of healthy foods that provide that spark of freshness and vitality. This set creates a unique and easily recognizable visual language that reflects both Elena’s professionalism and approachability. We also designed and developed their website, an intuitive and functional space where users can easily access their services, as well as various corporate pieces that reinforce the coherence of their brand at all points of contact.